Shuttle GTM Success
The Problem
Scaling outbound as a lean team means either hiring multiple SDRs and ops people, or finding a way to automate the volume while keeping the quality. I chose to build.
What I Built
A complete outbound sales automation platform that handles the full pipeline:
- AI-powered prospect research — enriches company and contact data via Amplemarket and Brave Search, extracts pain points and buying signals
- Personalised copy generation — Claude writes segment-specific messaging tailored to each prospect’s context
- Automatic sequence enrollment — leads flow directly into Amplemarket email sequences
- HubSpot CRM sync — custom fields, engagements, and deal tracking updated in real-time
- Deal health scoring — 0–100 score across 5 signals: engagement, threading, velocity, close date, and next steps
- Real-time dashboards — GTM, Pipeline, Customers, SEO, Outbound Targets, all served from a local dashboard server
Scale
- 2,153+ target companies across 49 segments (ecommerce, collections, ERP, insurance, CCaaS, and more)
- 1,115+ contacts enrolled in sequences
- 5 active Amplemarket sequences
- 30+ MCP tools exposed to Claude Code for real-time orchestration
Tech Stack
- Node.js + TypeScript
- HubSpot API — CRM read/write
- Amplemarket API — outbound sequences
- Anthropic Claude API — research and copy generation
- Brave Search — web research
- Slack API — alerts and notifications
- MCP Server — tools exposed to Claude Code
- 7 HTML dashboards served locally
The Result
A single operator running outbound at the scale of a full revenue team — research, personalisation, enrollment, and pipeline management, all AI-augmented and human-approved.