I build AI systems, write books, and help revenue teams grow.

I'm Nick Dunse. I make a lot of things, and most of them sit where technology meets people.

By day I'm CRO at Shuttle, where I engineered an end-to-end AI-native go-to-market engine, from content and outbound to SEO and revenue. I also write books: You Were Told a Lie is out now, and The Agentic CRO is on the way. I speak on AI-driven growth, coach sales leaders (ILM-qualified), and lead the London SaaStock community.

Twenty-plus years building at the intersection of technology and commercial strategy, from Oxford to Hong Kong, fintech to payments infrastructure.